A Corporate Video Production Expert and an Aspirin

Posted on March 18, 2013 by Ron Strobel in Blog

Today, corporate video production shouts your credibility. A video production expert can can create or improve that credibility that you’re lacking – and credibility is like currency. Really!

Here’s another way to say it, “When people are sick, no one wants to pay for the medicine, but they’d gladly pay for the cure”. To earn someone’s business today they have to know you, know what you do, and like you, because people like doing business with people they like.

So, drill down by first having some depth of knowledge regarding your prospect’s industry, then by understanding their pain, their problem… the reason they called you in. And is their problem really their problem, or is it a symptom of something else? Busy executives get sucked into “band aid” solutions all the time. You’re an outsider, so you can be objective. Speak up. Trust – is the short cut to any buying decision. Tell them what you think, even if it means losing the sale. Take an aspirin. Tomorrow’s another day, and you’ll gain credibility, currency.

I believe that failure is good. That’s right, I said failure is good. Now before you click off, let me ask you a question. Do you know how a guided missile finds its target? Failure.

Inside there’s a complex servo mechanism that only communicates with the missile’s external guidance wings when the missile is off course. It trims its tabs and gets going in the correct direction until it fails again, then it trims again. It’s the misses that create the hit. Get it?

We know it’s tough out there in this digital world, dealing daily with what really frustrates and motivates your clients and prospects. The ruthless rules of reality state that – You’re never going to close them all, but if you and your team are all rowing in the same direction with real, workable solutions, you’ll close enough. When they say no to your offer, figure out what they’re saying no to. A video produced by a video production expert can clear away the fog. Like it or not, the way the world works is we learn more from our failures then from our successes. Be a guided missile. Get to where you want to be headed. The sooner the better right?

Call us if you need some help along the way.

Four Powerful Reasons to Consider Video

Posted on July 10, 2012 by Ron Strobel in Blog

There are many reasons why your brand or business need video. Here are four powerful reasons why you should consider having a video produced for your business.

Increase sales: Video opens the door to a wider market because targeted messages can quickly be deployed in a variety of methods ranging from e-mail, YouTube or social networks, to DVDs, websites and flash drives. Prospects and clients receive clear messages complete with the emotional impact of vivid color, and without the burden of reading written text that can be misinterpreted or dull in comparison.

Transform websites: Captivating video turns websites into engaging, informative, productive sales tools. Video involves your visitors with sight, sound and motion. It even enables you to bring prospects to your location with a virtual tour.

Reinforce brand and message: Convey your messages consistently and demonstrate capabilities with “show me” clarity. Bolster brand enthusiasm externally on the web, at trade shows, speaking engagements, through mobile applications, customer service demonstrations and social media, and internally through training and sales meetings.

Streamline resources: Video offers a technological advantage that saves staff time and expense. If a picture is a1000 words, consider the power video has in conveying a sales message. Video provides a sophisticated sales tool that gives companies a competitive, persuasive advantage.

Choosing a Video Producer

Find a respected local professional with a seasoned team, years of broadcast television and corporate video experience, who owns the best equipment, is easy to work with and willing to learn your business from the inside out. (That would be us!) Ask for references and examples of projects similar in scope.

Budgeting for Video

Certainly some percentage of your budget should be set aside for video for all of the reasons above. Many of our clients consider video a line item of their marketing, sales or advertising budgets. Once we understand your business and objectives, we provide a written cost proposal that will fit your budget. We only take on projects that we believe will achieve the outcome that you expect, so you can feel confident that your project will hit the mark. This has been our policy since 1994, and that’s why we have so many satisfied customers. To learn more or discuss a project, please call us for a no-obligation, no cost meeting.

Why a Good Video Producer Uses Your Backstage to Show How You’re Different

Posted on July 10, 2012 by Ron Strobel in Blog

Here’s a question. When you go to see a good play do you find yourself captivated by the action on the stage of the cast, the action, the lighting, and the sounds? Notice that you’re only allowed to see the front stage of the performance. You know that there’s action going on backstage, but you never get to see that – only the people who work in the play and the video producer get to see all of that action happening back there. You know it’s going on, but it’s invisible on purpose. If prior to the performance you were allowed to see, appreciate and experience all that’s happening back there at a frantic pace, you would be even more impressed with the actual performance on the stage. Yes?

Why a Good Video Producer is Essential

Well, understand that every business has a front stage and a backstage. A good video producer can show your clients and prospects exactly what you want them to see of your backstage operations. You can show them only what you want them to see; only what you’re proud of with regard to your backstage operations. Focus on demonstrating your unique yet unseen process, and for the first time they might clearly understand exactly what it is you do, how well you do it, and most importantly, how you differ from your competition.

A good video producer will take advantage of your back stage and make everything perfectly understandable. Your story is definitely worth telling and this will help convince your audience that you are the logical company to do business with, and if not, at least it gets you to a decision faster.

Interested in learning more? Contact us today for a free consultation and see what the power of video combined with a good video producer can do for your business or website.

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