A Corporate Video Can Demonstrate What To Stop Doing

Posted on June 24, 2013 by Ron Strobel in Blog

Corporate video is a powerful educational tool. By focusing on what to stop doing, you can produce a revolutionary leap in results. Test an idea, watch it break under the weight of evidence, then rebuild it again. Lead with questions not answers. Provide piercing insight so your prospects can clearly see through the complexity. Allow reason to triumph over reflex. A great video can create that moment in time when your prospect leans towards a yes to your offer. Switch from wandering generalities to meaningful specifics and watch sales grow.

Corporate Video Solution

Identify the pains of your target market then communicate the services you provide that can make them disappear. This should be your strategy. Rethink, readjust and re cement your message to vault over, sneak under and cut through all the advertising and marketing noise out there. Develop a quantifiable approach instead of hope and prayer. No more time spent with the shot gun approach. Think rifle. Think arrow. Think laser focused. Measure what happens, then either abandon the plan or modify, readjust, rethink, and measure again. Reduce the commotion, increase your positive results.

A Corporate Video Solution Can Provide Your Audience With a Choice

Posted on June 17, 2013 by Ron Strobel in Blog

Napoleon Hill once said, “to accumulate wealth, accumulate specialized knowledge”. A corporate video solution can communicate this knowledge. Become an expert. Power comes from organized effort. When a plan fails, replace it with another. Relax, probe, attack. Success is usually the culmination of controlling failure. Create an uncontested market space, by pioneering your market. Distinguish your unique process. Have and control tipping point conversations with prospects that lead to a “yes”. Allow prosperity to find you.

Be Seen as an Expert with a Corporate Video Solution

People suffer from too many choices today. There’s an overabundance of information. To them there are plenty of you out there. Corporate video can help because all customers care about is value creation. Bring your specialty into their future by creating value in their world. Remember your audience AKA customers and prospects, are not you. Selling is selling yourself. Discover your prospects vision of the future. Then build on the relationship. You need to clarify the confusion – by quickly changing beliefs they have about you or your products. Become a trusted adviser.

A Great Corporate Video Can Put You in the Remarkable Category

Posted on June 10, 2013 by Ron Strobel in Blog

How do you envision your year going? Will you make your goals? Do you have goals? Are they written down? Are they measurable? A great corporate video can certainly help. It is very hard to compete today without a specific measurable game plan. Knowing that, have the wisdom to generate and visualize what you want – then work backwards, to devise a plan with reasonable expectations and time lines. Here’s the secret sauce – All outcomes are feedback. The good, bad the ugly. Use the results or lack thereof, as feedback to adjust your plan. In today’s terminology, debug.

Use Great Corporate Video To Reach Star Status

How do you become remarkable? Here’s how. Produce a video that communicates every reason you believe your company, product or service is better than the competition. Look at your list and ask yourself, can any of your competitors say it. If so, cross it out. Then ask yourself, “Do customers really care about it?” If not, cross it out. Now, what are you left with? It’s these items that make you remarkable. Market them. Give your clients and prospects the ammunition they need to rationalize their decision. Then continue to provide effective, long term, beneficial solutions. Now that’s remarkable!

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