Clients want innovation. Selling is a mental game and so is a good corporate video. People make decisions fast and justify them slowly. People hunt out mutually beneficial, empathetic relationships. So you need to create that spark by operating way beyond your normal job description. Network with others that you trust and refer business to them because after all, selling is a productivity game, not a numbers game. And with regard to change, get used to it. This is the “New Normal”. Wake up to that idea and stop fighting it. Surround yourself with people who are willing to take on this challenge of continual change. Use it and you won’t be abused by it.

 A great corporate video conspires to assist you. I believe that. So you’ve made the commitment now what? Take a close look at your last 5 or 6 big deals, with great clients. Discover the attributes they all have in common. Now where can you go to get in front of people like them? Simple, yet profound…right? Consultive selling looks and sounds like common sense. Find your core message and make it interesting. Open gaps in people’s minds then fill them. Give your marketing efforts a common language. Educate them about your wisdom, but don’t attempt to give guidance without doing your homework first.

You’re the expert right, so divulge what you know. Create corporate video content that is educational. Like these one-minute marketing moments. Your goal is to inform not sell. Clients and prospects will appreciate your efforts. Worst case, they use what you’ve given them and do it themselves. You’ll have their silent appreciation. You helped them and they’ll remember, and that’s worst case scenario. More likely they will see you as an expert and seek you out to do business with. The information is inside your head, get it out there for people to make use of it. That’s your One Minute Marketing Moment, brought to you by VideoNet.

Let a Professional Corporate Video Tell Your Story

 Every business has a story, a history, a line or products, services, awards, personnel. Usually clients and prospects don’t come unless you connect the dots for them by demonstrating how your expertise can resolve their ongoing problem. Here is where the art of storytelling comes into practice. You can break your process into manageable pieces in a logical way that drives home the idea that will inform, inspire and influence your audience, your prospects and clients, to a quicker decision. Provide a corporate video movie to match your message.

Contact us today for free advice about your project and let’s get started.

A great corporate video can change the way people think. What is the number one headache of most people in business today? Not enough time they say, what they really mean is that things have gotten very complex. Nothing is simple anymore. At least that what’s we’ve convinced ourselves is happening. Face it, unless you’re huge, global company, it’s increasingly hard to win at this game for very long.

So, get more strategic.  This will bring with it a sense of calm. Continually upgrade your organization by operating in a more strategic fashion. Put predictable systems in place that simplify things and can be measured and analyzed. Make complexity disappear. And while you’re at it, make your business simpler by conveying a simple message. Package an idea easily understood and grow your company by solving some challenge your prospects continually have.

Still Confused about the Importance of Corporate Video?

Here’s another way to look at it. Every good play you’ve ever seen has had the action in front, that’s what you see, and the action back stage which you never see. You know it’s happening, but it’s invisible…on purpose. Video can show your clients and prospects exactly what you want them to see of your “back stage” operations. Show your clients and prospects only what you want them to see. Focus on demonstrating your unique process. For the first time they will clearly understand exactly what you do and how well you do it. And, more importantly, how you differ from the competition. Make everything understandable.

Your story is worth telling and a great corporate video will help convince them you are the logical company to do business with. And if not, at least it gets you to a decision faster. Call us if you need some help.