Clients want innovation. Selling is a mental game and so is a good corporate video. People make decisions fast and justify them slowly. People hunt out mutually beneficial, empathetic relationships. So you need to create that spark by operating way beyond your normal job description. Network with others that you trust and refer business to them because after all, selling is a productivity game, not a numbers game. And with regard to change, get used to it. This is the “New Normal”. Wake up to that idea and stop fighting it. Surround yourself with people who are willing to take on this challenge of continual change. Use it and you won’t be abused by it.
A great corporate video conspires to assist you. I believe that. So you’ve made the commitment now what? Take a close look at your last 5 or 6 big deals, with great clients. Discover the attributes they all have in common. Now where can you go to get in front of people like them? Simple, yet profound…right? Consultive selling looks and sounds like common sense. Find your core message and make it interesting. Open gaps in people’s minds then fill them. Give your marketing efforts a common language. Educate them about your wisdom, but don’t attempt to give guidance without doing your homework first.