Hiring someone to make you a corporate or website video? Here’s a question for you, or your company. What are you best in the world at? That may seem like a confronting question – but in today’s world, you better have an answer. With Apple it’s fun sleek products ahead of the curve. With Rolls Royce it’s automotive luxury and jet engines.

Best in the World Corporate or Website Video

We’re best in the world at investigating why you’d want to make a video in the first place, and then strategically creating a product that gets you the outcome you’re expecting. If you can’t look a prospect in the eye and tell him or her what your best in the world at, you’re in trouble. You suffer from sameness. People are over communicated and more skeptical than ever with a lot of noise out there. Invent what you’re best in the world at, and then use video to connect with someone who desperately needs that product or service.

Just when you wake up to these facts you realize that in today’s world…words are inadequate. That’s why your elaborate text never gets fully read. That’s why you clicked to be watching this video instead of reading our text. Take the time necessary to craft a visual message. Remember the TV commercial, “this is your brain, this is your brain on drugs”. You see someone cracking an egg into a red hot frying pan. You hear the sizzle. You see the poor egg suffering. You get the message. Don’t do drugs because it affects your brain negatively.

Educate and engage your prospects with clever imagery and you give your product or service a baked-in realism, currently missing perhaps. Look we know you’re busy, but being active and being productive are two different things. Bottom line; never tell someone something you can show them. Demonstrating with corporate or website video rocks! Find a good video producer to find a visual core message and watch doors open for you.

Do you ever have a feeling, like me, that your customers are all thinking…”Don’t make me think”? I find that today, people want you to do their thinking for them. Even happy meals have a number now. People don’t want to think. That’s what remote controls are all about.

So, spell it out for them. Keep it simple with your video. Tell them the problems you will solve. Tell them how you solve them and then listen. How many times have I opened an email to discover a 1500 word novel about how great this guy’s company is? Doesn’t he know I don’t care? Doesn’t he know I don’t have time to think? Why can’t he provide me with one sentence that will penetrate my reptilian brain?

Are people confused by your brand or message? Is it clear, not able to be misunderstood? Consider re-framing your offer by focusing on the pain your customer wants to avoid. Have a secret sauce, and if you don’t have one invent one. We’re not in the video business…we’re in the audience reaction business. That’s our secret sauce. Nobody wants a video. They want a reaction from a video. Clear, simple, fresh. After all, selling is a mental game. Now that’s a bright idea.

Simplify your thinking. Don’t think outside the box…think along the edges. It’s too expensive to reinvent your market or do something really outrageous. Like Oprah, giving everyone in the audience a car. Yeah, thanks Oprah for raising the bar for all of us business types. Think along the edges.

Like this guy who makes monkey wrenches and sells them only over the internet. Sales sucked. So, instead of giving up he started selling the world’s only left-handed monkey wrenches and today sales are booming.

And while I’m thinking of it, don’t try to be your prospects best friend. They don’t want another friend. They want a problem solved or improved. Friendship can grow later, once they become a client. But for now, modify your market by standing out in some way. Your Mercedes-Benz dealer always fills the car with gas when you buy one. Now that’s an example of ‘Edge Thinking’. Call us if we can help with your corporate video production.