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Do you ever have a feeling, like me, that your customers are all thinking…”Don’t make me think”? I find that today, people want you to do their thinking for them. Even happy meals have a number now. People don’t want to think. That’s what remote controls are all about.
So, spell it out for them. Keep it simple with your video. Tell them the problems you will solve. Tell them how you solve them and then listen. How many times have I opened an email to discover a 1500 word novel about how great this guy’s company is? Doesn’t he know I don’t care? Doesn’t he know I don’t have time to think? Why can’t he provide me with one sentence that will penetrate my reptilian brain?
Are people confused by your brand or message? Is it clear, not able to be misunderstood? Consider re-framing your offer by focusing on the pain your customer wants to avoid. Have a secret sauce, and if you don’t have one invent one. We’re not in the video business…we’re in the audience reaction business. That’s our secret sauce. Nobody wants a video. They want a reaction from a video. Clear, simple, fresh. After all, selling is a mental game. Now that’s a bright idea.
Simplify your thinking. Don’t think outside the box…think along the edges. It’s too expensive to reinvent your market or do something really outrageous. Like Oprah, giving everyone in the audience a car. Yeah, thanks Oprah for raising the bar for all of us business types. Think along the edges.
Like this guy who makes monkey wrenches and sells them only over the internet. Sales sucked. So, instead of giving up he started selling the world’s only left-handed monkey wrenches and today sales are booming.
And while I’m thinking of it, don’t try to be your prospects best friend. They don’t want another friend. They want a problem solved or improved. Friendship can grow later, once they become a client. But for now, modify your market by standing out in some way. Your Mercedes-Benz dealer always fills the car with gas when you buy one. Now that’s an example of ‘Edge Thinking’. Call us if we can help with your corporate video production.