Movies Last and so do Good Corporate Videos

Posted on June 3, 2013 by Ron Strobel in Blog

What is your favorite movie of all time? Think about it. We all have a favorite. What’s one of yours? How is it that you remember it so vividly? The action, the explosion, the music…the kiss? You remember it because it touched something inside of you that made a connection with your emotions. All great directors know how to do this. And, so will a great video producer know how to inform, inspire and impress your audience. That would be your clients and prospects. After all, America has always had a love affair with film. Why not take advantage of that especially considering your prospects are prewired to regard any proposal with some suspicion and cynicism.

Good Corporate Videos Get The Message Across

Communicating is a great thing that most of us start our day with. After all, the purpose of business is to create customers…right? So the real question should be how do I build a predictable pipeline of work to support the cash flow I need? Start by understanding that people don’t actually buy products and services. They buy outcomes. People don’t need drills, they need holes, that’s why they buy a drill. To become a drill, start by becoming a trusted adviser. Then develop a sense of urgency because people buy on emotion. Listen carefully to their problem, and when you think they get that you understand their problem inside and out, then offer them your solution. It just could be that simple.

Nothing gets a message across better than good corporate videos. That also happens to be exactly where Videonet inc. shines. We have the formulas to communicate your cause, offer, product or service that will inspire people to action, we guarantee it. Let our team of professionals assess your business goals and objectives and see how video can work for you. Get free advice on your project today.

Corporate Video is a Mental Game

Posted on May 27, 2013 by Ron Strobel in Blog

Clients want innovation. Selling is a mental game and so is a good corporate video. People make decisions fast and justify them slowly. People hunt out mutually beneficial, empathetic relationships. So you need to create that spark by operating way beyond your normal job description. Network with others that you trust and refer business to them because after all, selling is a productivity game, not a numbers game. And with regard to change, get used to it. This is the “New Normal”. Wake up to that idea and stop fighting it. Surround yourself with people who are willing to take on this challenge of continual change. Use it and you won’t be abused by it.

A great corporate video conspires to assist you. I believe that. So you’ve made the commitment now what? Take a close look at your last 5 or 6 big deals, with great clients. Discover the attributes they all have in common. Now where can you go to get in front of people like them? Simple, yet profound…right? Consultive selling looks and sounds like common sense. Find your core message and make it interesting. Open gaps in people’s minds then fill them. Give your marketing efforts a common language. Educate them about your wisdom, but don’t attempt to give guidance without doing your homework first.

Corporate Video Tells a Logical Story

Posted on May 20, 2013 by Ron Strobel in Blog

You’re the expert right, so divulge what you know. Create corporate video content that is educational. Like these one-minute marketing moments. Your goal is to inform not sell. Clients and prospects will appreciate your efforts. Worst case, they use what you’ve given them and do it themselves. You’ll have their silent appreciation. You helped them and they’ll remember, and that’s worst case scenario. More likely they will see you as an expert and seek you out to do business with. The information is inside your head, get it out there for people to make use of it. That’s your One Minute Marketing Moment, brought to you by VideoNet.

Let a Professional Corporate Video Tell Your Story

Every business has a story, a history, a line or products, services, awards, personnel. Usually clients and prospects don’t come unless you connect the dots for them by demonstrating how your expertise can resolve their ongoing problem. Here is where the art of storytelling comes into practice. You can break your process into manageable pieces in a logical way that drives home the idea that will inform, inspire and influence your audience, your prospects and clients, to a quicker decision. Provide a corporate video movie to match your message.

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