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People are like zombies at trade shows. They drift past your booth with glazed eyes on a quest to get to the guy with the bright colored, rubber wrist band slogans. Your feet hurt and nobody cares. Your boss expects ‘real’ leads from the investment he’s made to have you there. Your pipeline is thinning and you’re searching for any way to make your numbers and not fall further behind.
A great video is like a magnetic beacon at trade shows, drawing in prospects because they are compelled by what they are seeing on your flat screen(s). The images promote curiosity and questions. The graphics are prompting further explanation and invoking those passing by to stop, look and listen.
Just as “Coming Attractions” draw people to movies; our trade show videos capture imaginations. Our fifteen years of experience have led us to know what kind of images and words create curiosity and motivate people to want to find out more. A lot more!