A Corporate Video Production Expert and an Aspirin

Today, corporate video production shouts your credibility. A video production expert can can create or improve that credibility that you’re lacking – and credibility is like currency. Really!

Here’s another way to say it, “When people are sick, no one wants to pay for the medicine, but they’d gladly pay for the cure”. To earn someone’s business today they have to know you, know what you do, and like you, because people like doing business with people they like.

So, drill down by first having some depth of knowledge regarding your prospect’s industry, then by understanding their pain, their problem… the reason they called you in. And is their problem really their problem, or is it a symptom of something else? Busy executives get sucked into “band aid” solutions all the time. You’re an outsider, so you can be objective.  Speak up. Trust – is the short cut to any buying decision. Tell them what you think, even if it means losing the sale. Take an aspirin. Tomorrow’s another day, and you’ll gain credibility, currency.

I believe that failure is good. That’s right, I said failure is good. Now before you click off, let me ask you a question. Do you know how a guided missile finds its target? Failure.

Inside there’s a complex servo mechanism that only communicates with the missile’s external guidance wings when the missile is off course. It trims its tabs and gets going in the correct direction until it fails again, then it trims again. It’s the misses that create the hit. Get it?

We know it’s tough out there in this digital world, dealing daily with what really frustrates and motivates your clients and prospects. The ruthless rules of reality state that – You’re never going to close them all, but if you and your team are all rowing in the same direction with real, workable solutions, you’ll close enough. When they say no to your offer, figure out what they’re saying no to. A video produced by a video production expert can clear away the fog. Like it or not, the way the world works is we learn more from our failures then from our successes. Be a guided missile. Get to where you want to be headed. The sooner the better right?

Call us if you need some help along the way.