The use of video marketing for selling and persuasion purposes has been proven to work. But with all that’s going on in this digital age, it can be hard to know where to start.
Do I join this group, do I join that group? Do I go to this networking meeting, do I offer to speak to that organization? The 21st century demands a new science of selling and persuasion and social networking. But first decide if the members of the group are your target market, if not, don’t join for new business, because it’s not there. If they are your market, join and do what you have to get them to your website. There, have a no risk offer to capture their email address. Then educate them about what you do, how it relates to them and how you can solve a continuing problem they have. Build trust with a video, because today trust is more essential than ever to the sale.
Tips from the Video Marketing Experts
We are all bombarded with marketing messages and advertising to the point that we believe none of it. It’s more crowded, mature and competitive out there. Today you have to earn someone’s business. How do you do that? By removing the clutter on the landscape. Buyers are looking for business experts and buying decisions are being made by higher and higher levels. Purchasing has become “consensus oriented”. Speed up the decision process by putting your offer in a consolidated form. The so called elevator pitch. Or, make a movie to match your message and grab your prospects by the eyes and ears.