There are many reasons why your brand or business need video. Here are four powerful reasons why you should consider having a video produced for your business.
Increase sales: Video opens the door to a wider market because targeted messages can quickly be deployed in a variety of methods ranging from e-mail, YouTube or social networks, to DVDs, websites and flash drives. Prospects and clients receive clear messages complete with the emotional impact of vivid color, and without the burden of reading written text that can be misinterpreted or dull in comparison.
Transform websites: Captivating video turns websites into engaging, informative, productive sales tools. Video involves your visitors with sight, sound and motion. It even enables you to bring prospects to your location with a virtual tour.
Reinforce brand and message: Convey your messages consistently and demonstrate capabilities with “show me” clarity. Bolster brand enthusiasm externally on the web, at trade shows, speaking engagements, through mobile applications, customer service demonstrations and social media, and internally through training and sales meetings.
Streamline resources: Video offers a technological advantage that saves staff time and expense. If a picture is a1000 words, consider the power video has in conveying a sales message. Video provides a sophisticated sales tool that gives companies a competitive, persuasive advantage.
Choosing a Video Producer
Find a respected local professional with a seasoned team, years of broadcast television and corporate video experience, who owns the best equipment, is easy to work with and willing to learn your business from the inside out. (That would be us!) Ask for references and examples of projects similar in scope.
Budgeting for Video
Certainly some percentage of your budget should be set aside for video for all of the reasons above. Many of our clients consider video a line item of their marketing, sales or advertising budgets. Once we understand your business and objectives, we provide a written cost proposal that will fit your budget. We only take on projects that we believe will achieve the outcome that you expect, so you can feel confident that your project will hit the mark. This has been our policy since 1994, and that’s why we have so many satisfied customers. To learn more or discuss a project, please call us for a no-obligation, no cost meeting.